Korea, also known as the "Land of the Morning Calm", is located at a strategically important seaway of Northeast Asia at the Eastern end of the Asian continent neighboring with Japan and China. South Korea’s land area is 100,329km2 with a population of 50 million, a relatively high population density. Korea was in total ruins only six decades ago after the Korean War, but achieved "The Miracle of the Han River" by experiencing remarkable economic growth in a very short period of time.
Korea has four distinctive seasons with a continental monsoon climate. In particular, autumn, when the World Road Congress is scheduled, is the best season to travel and visit Korea with its warm sunlight, fresh air, clear sky, and breathtaking kaleidoscope of fall foliage.
An increasing number of foreign tourists visit Korea every year despite the global economic downturn, attributed to Korea's globally recognized safety and security as well as the abundant tourist attractions of Korea where 5,000 year-long history of traditional culture is well mixed with cutting-edge contemporary culture.
The Korean Peninsula is located in North-East Asia. It is surrounded by the ocean on three sides, making it a unique geographical location. With Seoul as its capital city, the landsite is roughly 1,030 km (612 miles) long and 175 km (105 miles) wide at its narrowest point. Korea's total land area is 100,033 square km, neighboring Japan to the east, China to the west, and sharing a northern border with Democratic People's Republic of Korea (North Korea).
Seoul is the capital of Korea with over 600 years of history. It is the heart of Korea’s culture and education as well as politics and economics. Seoul is home to many old historic sites like Gyeongbokgung and Changdeokgung Palaces, and places of traditional culture like Bukchon Hanok Village, Insa-dong, and Namdaemun Market. The shopping and entertainment districts of Myeongdong and Apgujeong, and Asia's largest underground shopping center COEX Mall also draw a large number of tourists every year. The Hangang River, which runs through the center of the city, is also a distinctive landscape of Seoul that offers a myriad of resting areas for citizens.